Every year, millions of tons of plastic are produced and disposed of improperly, leading to devastating consequences for our planet. From clogging our oceans and waterways to harming wildlife and ecosystems, the environmental impact of plastic waste is undeniable. It's time to delve deeper into this issue and explore practical solutions that can help us combat this growing crisis.

In this blog, Michael Pratt, Co-Founder of Pivet Communications, will shed light on the scale of the plastic waste problem by examining key statistics, exploring its far-reaching consequences, and discussing the urgent need for sustainable waste management practices. 

Plastic pollution has reached alarming levels, with an estimated 4 billion metric tons of plastic waste projected to enter the environment by 2050. Despite efforts to promote recycling, only a fraction of the plastic produced is recycled. Most end up in landfills, where it can take centuries to decompose or find its way into our oceans, endangering marine life and ecosystems.

With the detrimental effects of plastic pollution becoming increasingly apparent, companies like Pivet are taking a stand against environmental degradation. Pivet, a black-owned consumer electronics brand, has emerged as a leader in the fight against plastic waste with its revolutionary Self-Cycle™ technology. Through innovative materials and a commitment to sustainability, Pivet is transforming the phone case industry and setting new standards for eco-friendly products.

Pivet: A Trailblazer in Sustainability and Innovation

Pivet was founded in 2018 by Michael Pratt, a veteran of the consumer electronics industry, with a vision to create innovative products that prioritize environmental sustainability. The company's mission is to develop cutting-edge technology and raise awareness about responsible consumption's importance.

Pivet is not just a solutions company; it is a brand with a voice in the black and environmental communities. Pratt's vision for Pivet was to create products that are not only cutting-edge but also environmentally conscious.

“Pivet was built based on the belief that there is always a better way to create industry-leading accessories for your tech,” says Pratt. “When others ' kick the can' on recycling issues, we create biodegradability solutions like Self-Cycle™ technology. When others compromise quality and functionality to achieve their environmental claims, we design products that look, feel, and perform like any other industry leader.” Pivet is a brand that strongly believes in constantly striving to improve how industry-leading accessories for your tech are created.

Since its inception, Pivet has made significant strides in achieving its mission. In collaboration with Best Buy, Pivet launched an exclusive range of cases for Black History Month in 2020. This partnership allowed Pivet to expand its product offering, bringing its biodegradability-tested Self-Cycle™ cases for iPhone and Samsung to major retailers such as Best Buy, Target, and T-Mobile. Pivet's commitment to sustainability is further exemplified by its exclusive line of chargers and cables featuring Self-Cycle™ technology, available exclusively at Target.

Introducing Self-Cycle™ Technology

At the heart of Pivet's commitment to sustainability is their groundbreaking Self-Cycle™ technology. This innovative approach ensures that Pivet phone cases have minimal impact on the environment. Unlike other solutions that rely on recycling or alternative materials, Pivet's Self-Cycle™ technology allows the plastic in their cases to rapidly degrade in a landfill environment.

When a Pivet case reaches the end of its lifespan and is discarded, the Self-Cycle process is activated by heat and moisture, initiating the biodegradation process.

One of the key advantages of Pivet's Self-Cycle™ technology is that it doesn't compromise on design, functionality, or shelf-life. Users can enjoy the same level of protection and style as traditional phone cases while also contributing to the reduction of plastic waste. Additionally, Self-Cycle™ technology reduces microplastics or waste left behind, as the Pivet plastic rapidly breaks down, similar to organic material.

Pivet and The Ocean Agency: A Powerful Alliance for Ocean Conservation

Pivet's commitment to ocean conservation captured the attention of Richard Vevers, the CEO and Founder of The Ocean Agency. Vevers recognizes the importance of raising awareness about the urgent need for change in the face of oceanic challenges. With 99.9% of people never witnessing the problems in the ocean firsthand, ocean conservation often receives less support than other environmental causes. The collaboration between Pivet and The Ocean Agency aims to bridge this gap by providing individuals with a tangible solution to plastic pollution through the Aspect+ Deep Ocean Blue case. This partnership educates and empowers consumers to positively impact the environment.


Vevers expresses his excitement about the partnership with Pivet, stating, "The idea that you can hold in your hands a solution to plastic pollution while supporting ocean conservation is something we are incredibly excited about." This shared enthusiasm highlights the potential for Pivet's sustainable products, like the Aspect+ Deep Ocean Blue case, to effect meaningful change.

Aspect+ Deep Ocean Blue: An Unparalleled Innovation

The Aspect+ Deep Ocean Blue case for iPhone 14 offers more than just a striking design. It combines aesthetics, functionality, and sustainability to provide an unparalleled user experience. Here are some notable features of the Aspect+ Deep Ocean Blue case:


  • Slim Profile: With a slim profile of just 0.063" (1.6mm), the Aspect+ Deep Ocean Blue case maintains the sleekness of the iPhone 14 while providing reliable protection.

  • Drop Protection: Built to withstand everyday accidents, the Aspect+ Deep Ocean Blue case offers 6FT/2M drop protection, ensuring your iPhone 14 remains safe and secure.

  • Compatibility: The Aspect+ Deep Ocean Blue case is compatible with Apple's MagSafe and Qi Wireless Charging, allowing for seamless charging experiences without compromising protection.

  • Self-Cycle™ Technology: The Aspect+ Deep Ocean Blue case utilizes Pivet's Self-Cycle™ technology, which incorporates TOTO-TOA™ enhanced materials. This technology ensures the case is 100% biodegradable, making it a sustainable choice for conscious consumers.


    In a world where plastic pollution poses a significant threat to our planet, Pivet is leading the charge in developing sustainable solutions. Through their pioneering Self-Cycle™ technology, Pivet is transforming the phone case industry and setting new standards for eco-friendly products. With their Aspect Case range and partnership with Best Buy, Pivet is making sustainable phone cases accessible to consumers and paving the way for a future where responsible consumption is the norm. Together, we can create a world where innovation and sustainability go hand in hand.

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